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The benefits a modern telephone answering service offer are both numerous and far-reaching. An answering service can have wide-ranging implications on your success and growth as a company.
Here are six key benefits that a professional answering service can provide:
Enhance Communication: A telephone answering service is staffed by a team of communication specialists. They have received advanced customer service training and been educated in problem-solving techniques. When your answering service works for you, you receive the benefit of their extended training. Your callers will experience professional support from an engaged team that communicates with excellence. This produces outstanding outcomes, which benefit you and your customers.
Increase Customer Responsiveness: Answering services operate around-the-clock, providing 24/7 phone coverage for your company. This means that without you increasing your internal staffing one bit, you can dramatically increase your ability to respond to customers whenever they call, day or night. For very little money each month, you can effectively increase your operations from forty or fifty hours a week to include all 168 hours. This is about a fourfold increase in coverage without touching your payroll, while greatly expanding your availability to customers.
Capture More Orders: With your answering service working on your behalf 24/7, you will receive more orders and sell more products. Depending on the dollar volume of a typical order, one additional sale could pay for your answering service for a full week or even the month. Then all extra sales become a nice bonus that you would have otherwise missed.
Extend Customer Service Coverage: Not only will your answering service enable you to book more orders, it will also allow you to more effectively provide customer service and first-level-help desk support to your customers, regardless of the time zone they’re in or when they may happen to call.
Improve Customer Satisfaction: When a customer calls your business, they have an objective they want to reach. They’re looking to receive information or give information. But if you don’t answer your phone they can do neither. And though an answering machine or voicemail may help a little bit, the impact will be small because most callers hang up when they hear a recording. They call, wanting to talk to a real person, and your answering service can provide this for them whenever they happen to phone.
Provide a Competitive Advantage: With your answering service delivering around-the-clock phone coverage, by a real person, to your customers, you will stand out. With so many short-sighted companies throwing impersonal technology at communication opportunities or even dismissing customer service altogether, offering a professional, personable person to greet them when they call provides a simple, yet profound, competitive advantage. Your answering service can provide the first step in making this a reality.
Though you may think of an answering service as a company that answers phone calls and takes messages, they’re so much more than that. They’re in business to help facilitate interaction with your customers. They can enhance your communication, increase responsiveness to customers, capture more orders, provide 24/7 customer service, improve customer satisfaction, and even become your competitive advantage. That’s a lot you can gain from an answering service, because today’s answering service has a lot to offer.
Richard L. Hutcherson is the director of operations for Answering Service One, a new kind of answering service that wants to become your number one resource to handle your communication needs. Contact Richard at 865-505-0456. Peter Lyle DeHaan is a freelance writer from Southwest Michigan. Check out Answering Service One to see if they’re the right answering service solution for your business.